A hand-written job application by the late Apple co-founder Steve Jobs sold for more than £200,000 after Melville was tasked to raise the profile of an online auction being run by auctioneers and valuers Charterfields.
The one-page form was completed in 1973 by an 18-year-old Jobs just after he had dropped out of Reed College in Portland, Oregon.
To publicise the auction Melville ran a coordinated campaign which built up to the launch of the online bidding in the tech icon’s first job application.
More than 300 pieces of coverage appeared from North America to China and coverage in the UK included the Daily Mail and Daily Mirror. The story even featured on German TV on its equivalent of “Have I got news for you”.
The winning bid of £204,120 was far in excess of the auction reserve.
Roger Cutting, director at London-based Charterfields who conducted the auction added: “We had interest from around the world for this unique item which marks a pivotal time in Steve Jobs’ career path. It is amazing to think that if he had been successful around a year later he may not have joined game start-up Atari and work alongside Steve Wozniak before they left together to start Apple in 1976.”