Property and the built environment
Melville’s experience of working with developers, planning advisers, architects, construction companies, agents, operators, managing agents, fund and property managers means we cover everything from concept to completion in property and the built environment.
We understand how to create effective campaigns and strategies to raise the profile of firms and individuals, enhance reputations and engage with stakeholders.
PR for property
We have worked on everything from consultation, stakeholder and community engagement programmes, planning applications through to letting campaigns, scheme launches and even planning inquiries.
This gives us an understanding of what works best, whether that is generating news stories, thought-leadership blogs, placing feature articles or using the latest online and digital tools. We help you to build brand awareness and generate new business.
So, whether you are launching a new scheme, celebrating a landmark, establishing ESG strategies or highlighting market trends, we can create a property PR campaign which reaches your target audience.
Reputation and crisis management
A reputational or crisis issue can bring unwelcome attention from the media and stakeholders.
Melville can be your trusted partner and is experienced in providing advice, preparing responses and managing the media when difficulties arise to help you protect your reputation and business.
Whether it is a planning application, building issues, a court case or even a cyber-attack, the reality is the way you respond can help to protect your reputation as it can take just an instant for hard-won reputation to be lost.
We are experienced in helping you when situations arise by knowing when and how to say something. We can also help you prepare for when a problem does arise with a crisis communications plan, scenario planning, running simulations to identifying and training spokespeople.
Consultation and community engagement
Melville creates strategies and integrated campaigns to engage with communities and stakeholders.
This support can also include preparations for making presentations to key decision makers, media relations or the organising of consultations and exhibitions to showcase an application.
Our relationships at a local, regional and national level mean we can help you reach-out to the decision makers. We can carry out research to identify and understand more about key influencers and how to gain support for your project and also work with you to provide stakeholder briefings.
Amongst those we have supported is Tata Chemicals Europe’s planning application for an energy plant, covering everything from initial announcement, three public consultation rounds and a public inquiry. We have also worked with a major bank to realign its property portfolio and support planning applications for change of use.
