PR for professional services
Melville has worked with accountants, law firms, financial providers, HR consultancies and other professional services sectors for over 25 years.
Our tailor-made PR and marketing strategies and campaigns are designed to build reputations and win new business.
They are shaped around your business need, and cover everything from news and features, topical comment, thought leadership articles, blogs, white papers, to ‘how-to’ guides and digital activities.
We turn complex issues into engaging content to build awareness of the firm’s offer and raise the profiles of partners and directors and position to them as leaders in their field which is important at a time that businesses are looking for help and guidance as they adapt to the changing business environment.
PR for accountants
Melville has worked with boutique to ‘big four’ firms covering sectors including corporate finance, debt advice, tax and insolvency.
Our approach regularly secures national and sector coverage and supports wider marketing activities.
Within firms there are always interesting stories to be uncovered for use in the media and across digital platforms.
It’s our role to help find these and tell these stories which highlight your firm as a trusted advisor by both current and potential clients. Doing this also raises your profile within existing professional networks potentially leading to more referrals.
PR for law firms
Law firms may need PR for building awareness of an individual practice area as well as for the wider firm. We know that a PR strategy and campaign needs to be as individual as you are and must set you apart from your competitors.
Our experience means we’ve created campaigns in many legal areas including corporate, mergers and acquisitions, insurance, media and personal injury.
We know that a PR strategy and campaign needs to be as individual as you are to set you apart from your competitors.
Regular appearances in the media and building a digital presence with quality content will help you to stand out from other law firms and provide a platform for growth through increased leads and referrals.
Reputation and crisis management
A reputational or crisis issue can bring unwelcome attention from the media and stakeholders.
Melville can be your trusted partner and is experienced in providing advice, preparing responses and managing the media when you need to protect your reputation and business.
Whether it is a case or project the firm is working on, a court case, a company administration or even a cyber-attack, there are times when you may need specialist advice on managing the media. The reality is that it can take just an instant for hard-won reputation to be lost.
We are also experienced in helping you to plan and prepare for unforeseen events, by creating a crisis communications plan, agreeing priorities, scenario planning, running ‘emergency’ simulations and identifying and training spokespeople.
