Manufacturing and engineering PR
Melville thrives on creating compelling content to tell the story of your product, designs, processes and best practice to raise their profile and generate sales.
From creating media coverage, case studies, guides, web content and newsletters, our experience of working across many B2B sectors means we know how to showcase your products and services.
PR to stay ahead
Targeted PR raises awareness and creates demand by telling positive stories about your products, services, innovation and even business growth.
We do this by working with you to uncover those stories and create compelling content for use in media releases, online and producing marketing assets such as case studies, guides and white papers.
Tell your story
Case studies showcase your products, services and innovation and give a clear and concise understanding of what you do and how you help your customers.
They can be a key part of your marketing building your reputation and providing a powerful sales tool – especially for lead generation – because they share the real-life experiences of your customer’s journey and highlight the solutions and advice you’ve provided.
They can also be multi-purpose when the content is also used on websites, as the basis of trade media features and in blogs.
Having these case studies online is increasingly important as a survey shows that more than 75% of B2B buyers now use online research as part of the buying decision. That is why having accessible, clear and concise examples of your work can position you as the go-to supplier.
Case studies can also be so much more than the written word. Increasing use of video and other imagery, when incorporated into your other marketing and online activities, makes case studies more engaging and reaches a wider audience.
The case studies written by Melville are central for clients showing how they can make a difference and win new business.
Content to lead the way
White papers, ‘how-to’ guides, blogs and thought-leadership articles are a great way build your credentials, lead the conversation and show you understand market’s trends and issues.
Melville can create content which gets you talked about. To show how effective they can be for one client a ‘how-to’ guide was central to a B2B-focused social media-led campaign. The result was over 300 direct enquiries and because it was clear what they could offer the leads were warm resulting in a high conversion rate and a full order book.
Crisis and reputation management
A reputational or crisis issue can bring unwelcome attention from the media and stakeholders.
Melville can be your trusted partner and is experienced in providing advice, preparing responses and managing the media when difficulties arise to help you protect your reputation and business.
Whether an incident, product issue, a court case or even a cyber-attack, the way you respond can help protect your reputation as it can take just an instant for hard-won reputation to be lost.
We are experienced in helping you when situations arise by knowing when and how to say something. We can also help you prepare for when a problem arises with a crisis communications plan, scenario planning, running simulations to identifying and training spokespeople.
Sector experience
Among the sectors we have worked include:
- Petrochemicals
- Process engineering
- Automotive
- Logistics
- Industrial and infrastructural services
- Telecoms
- Cyber-security
- Food and drink production
