Content
Engaging and informative content is at the heart of what we do. From articles and blogs to ‘how-to’ guides and case studies we produce compelling content – even on complex or technical topics – to tell your story.
- Magazine and journals
We’ll take information from you and turn it into an article, thought-leadership column or a technical view.
- Websites, blogs, newsletters
Keeping your online platforms fresh and up to date with engaging content makes them a key marketing toolkit. Posting new content regularly boosts your online visibility and can be adapted for use across social media channels and even e-marketing campaigns.
- ‘How-to’ guides, reports and white papers
Authoritative guides, special reports and white papers are a cost-effective in addressing your target audience while building brand awareness and generating leads.
- Case studies
By using real life successes of your products and services can be a powerful influence in your customers’ decision making. We research and write case studies showing what you do and how well you do it. They can then be used by your sales team and shared on your online channels.
- Visual storytelling
Visual storytelling is increasingly important, highly sharable and can be a crucial part of the content marketing mix. We work with you to storyboard, script and create short-form video, animations, infographics or photographic images.
Media relations
Every business has a story to tell. We find the media opportunities in traditional print, online and broadcast media work which will to reveal what is behind your products and services to build credibility and boost your business.
Using media relations in a planned and consistent way underpins your sales and marketing activity and builds awareness and reputation.
It’s our job to know what the relevant media in your sector wants, whether a press release, feature, comment, thought leadership article or even just a briefing.
Digital
Digital is an integral part of any marketing campaign. Achieving editorial links with trusted publications and combining those with social media, search engine optimisation – SEO – and other digital activities to increase your search visibility and ultimately engagement with your audience.
Social media
Social media is a cost-effective part of the communications mix. It can work well as a B2B tool – even with channels thought to be primarily for consumers.
Search Engine Optimisation (SEO)
Good quality content builds your search engine ‘visibility’ so you rank higher, build awareness and generate sales leads. Using SEO tools and techniques and integrating them with your PR and content marketing drive traffics to your website and gains qualified sales lead.
Crisis & reputation management
A crisis or reputational issue can take many forms from a cyber-attack, a court case, planning application or serious accident – all of which can bring unwelcome media attention.
We take away the pressure of having to deal with the media so that you can stay focused on the business and issue at hand.
Melville PR, with an experienced team which is ready to respond 24/7, supports businesses, large and small, through difficult times and helps to keep reputations intact and we have. We can also help you to prepare a plan should the worst happen.
Media relations
- News generation
- Media strategy
- Media coverage
- Product launches
- Crisis management
- Reputation management
- Event management
- Media training
Content
- Copy writing
- White papers
- Blog content
- Technical writing
- ‘How to’ guides
- Video content
- Photography
- Website development
- Newsletters
- Award entries
- Feature writing
Digital
- SEO
- Social media marketing
- e-mail newsletters
- Paid social media campaigns
- PPC campaigns
- Google AdWords campaigns
- Social listening
- Influencer marketing
- Podcasts
Strategy
- Campaign planning and management
- Integrated campaigns
- Market research
- Integrated campaigns
- Public affairs