Month: July 2022

Melville’s media relations work with the Great Schools Trust has seen the amazing life story of one of its trainee teachers feature on the BBC – in the North West and around the world.

The BBC looked at Jamil Wali’s journey from a 7-year-old Afghani refugee arriving in the UK 14 years ago to his return to teach maths at his former school at the King’s Leadership Academy Liverpool in Dingle.

The school is one of four academies in the Great Schools Trust. Jamil’s return came as part of the School Direct initiative which provides teacher training across its academies.

Managing the Great Schools Trust’s media relations, Melville PR secured coverage on BBC Radio Merseyside’s Breakfast show and BBC North West Tonight, which used Jamil’s story as part of a series looking at refugees’ positive contribution to the region.

The BBC also used the story and video on its social media where its Facebook page alone had over 500 likes and 100 shares.

Jamil’s heart-warming story was picked up by the BBC’s world news team who translated and broadcast the story across the globe on its various foreign news channels

Jamil’s story can be seen here.

 

Melville has been working with Wesleyan Bank for the last three years to support its existing and potential business clients with a series of advice guides and online blogs as part of the bank’s content strategy.

Part of Wesleyan’s client support, Melville’s task was to research and write a series of guides covering topical issues from technology, tax, business acquisition through to surviving Covid and building post pandemic success.

                           

An important marketing tool for Wesleyan, each guide is accompanied by a blog which reflects on key content and was used in social media channels include Facebook.

The blogs were also used to drive downloads of the guides and capture new business leads.

Melville has also been responsible for analysing the results of the bank’s annual  research ‘Heroes or Zeros’ which looks at the key issues concerning SME business owners.

Ben Carey, Communications Manager, Wesleyan Bank said: “We are a small and busy team and from day one, Melville has had an excellent grasp of Wesleyan’s core sectors, in particular the legal, accountancy and SME markets.”