Melville has been working with Wesleyan Bank for the last three years to support its existing and potential business clients with a series of advice guides and online blogs as part of the bank’s content strategy.
Part of Wesleyan’s client support, Melville’s task was to research and write a series of guides covering topical issues from technology, tax, business acquisition through to surviving Covid and building post pandemic success.
An important marketing tool for Wesleyan, each guide is accompanied by a blog which reflects on key content and was used in social media channels include Facebook.
The blogs were also used to drive downloads of the guides and capture new business leads.
Melville has also been responsible for analysing the results of the bank’s annual research ‘Heroes or Zeros’ which looks at the key issues concerning SME business owners.
Ben Carey, Communications Manager, Wesleyan Bank said: “We are a small and busy team and from day one, Melville has had an excellent grasp of Wesleyan’s core sectors, in particular the legal, accountancy and SME markets.”